BRANDING WEBSITE FOR AN COMPLIANCE TESTING LAB

I spearheaded the design process and collaborated closely with C-level executives and cross-functional teams to successfully launch a series of marketing projects.
Responsibilities: Visual Design

About Bureau Veritas - SIEMIC

SIEMIC was a young company when I joined. I cooperated with directly with the CEO, marketing director and cross-functional teams to launch a series of marketing projects including company design guidelines, websites, e-newsletters, marketing collateral, and video podcasting. The company was acquired by Bureau Veritas four years after I joined.

Background

In the spring of 2012, SIEMIC had just extended the services they offered and were trying to increase their brand awareness throughout the industry.

Logo

We redesigned the logo and created design guidelines to make everything consistent to optimize company branding.

Colors & Typography

Branding Websites

Research – Checking what users needed

Before the business really got underway, we did research to uncover marketing needs in advance.

We chatted with people in different positions in the compliance testing industry to better understand what they cared most about, what information they were looking for and how they updated their products to comply with the latest standards releases. One of the main pain points we identified was the “Global Market Access” part of the site. People thought it was cluttered, difficult to search and not helpful when trying to find a solution for their problems.

What We Learn From the Research

  1. An organized and up to date regulation list with each country’s certification and test standards.
  2. An easy way for them to receive the regulatory updates from their agency or blog

Website Mockups

Front End Development with Developers + SEO + Google Analytics

I worked with two developers over a two-month period to create this triple language website covering English, Chinese, and Korean. I also implemented Google Analytics to track website traffic for marketing purposes and optimized SEO for the sites to have better organic traffic.

As mentioned above, the company was acquired by Bureau Veritas in 2017 so the website was removed.

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